+100% of organic keywords

Building craftsman

Philippe Lemoine

Manager

Tactidevis

for companies in the building and civil engineering sector, thus allowing the digital transition and technological development of the latter. This tool contributes to revolutionize the world of quotation and helps to facilitate the life of the building craftsmen.

Designed in 2015, it is the result of 25 years of experience acquired in the construction industry.

The Tactidevis software was not positioned in Google and no work was done on referencing.

The aim was to position itself and gain visibility among building professionals, which seems impossible for building professionals, as Philippe points out: "

we don't know what H1, H2, H3, meta-descriptions, meta-titles and so on are... It was clear to me that we needed help, and that's where I discovered Dokey.

Dokey helped me to find the keywords, to specify the titles, the tags, but you also have to find the content to write. So for me it was inconceivable that someone other than me could talk about my job or the software I created. So I had to put my hand to the task and create the articles myself, even though it's not my job.

“We started using Dokey in February 2022.

After a first meeting to set up a strategy for the Tactidevis site, our account manager Thibault showed us the way to build an ideal content strategy for our clientele in order to get a clear tree structure.

From that moment on, we started to create pages in order to get visitors on the site.

It was very easy to get started, the tool was ready to use within 30 minutes of an appointment, I had fully understood how the tool worked.”

“The biggest result has been the considerable time and organizational savings: it's all in the organization according to the themes we want to put forward to attract customers, each company has its own technique and each set-up is important.

With Dokey, we have the keywords on the right-hand side, which is very reassuring. Dokey teams up with the writer straight away.

Without the use of Dokey, it would be impossible to reach the first pages. It is impossible. I didn't go and test the competition because for me there is no competition in this field that gives me the same ease of use and results”.


Dokey is a very easy to use product, in fact, the tool has an intuitive interface that allowed us to navigate easily and accurately. You have to be imaginative as a writer, because the tool is ready to use, you just have to fill in the keywords indicated.

Thanks to its ergonomics, the use of the Dokey tool is very simple and user-friendly. The main functions are easily accessible with just a few clicks.

Artisan du btp calcule un devis sur un ordinateur portable

How did a construction professional reach the first page of Google?

+2200 keywords in 3 months

Founder & Artistic Director

Virginie Radice

Anahide Saint-André

Founded in 2012, Anahide Saint André is a French high-end ready-to-wear brand that revisits Japanese IKI aesthetic codes.

The atelier, based in the Paris region, offers a luxurious, responsible and ethical wardrobe.

In June 2022, Anahide Saint André noticed that despite its marketing strategy (social networks, work on its web page and its communication) as well as the monumental work on the redesign of its website, the company was not able to generate traffic and did not attract more visitors to its site.

"The friendly support of the team and the intuitive nature of the tool allowed us to get to grips with Dokey very quickly. With a clear roadmap, we were able to quickly set up the internal organization to reach our objectives without penalizing other activities.

We started working with Dokey in March 2022:

The team proposed a solid content strategy based on the brand's 

, which they studied based on our DNA but also by studying the target and the competition.

In parallel, our team was trained to use Dokey. We first spent our time optimizing existing content: this is an interesting part, because it quickly made us understand the impact of an optimized content compared to a content developed with a few unfortunate keywords slipped into the text.

Then, guided by the semantic cocoon, we established the editorial line with the Dokey team and the writing schedule.


We started to publish regularly the content related to this strategy at the beginning of June 2022.

It's a process that requires a certain discipline, but particularly paying off with a 

, and a growing number of relevant keywords in the top 3 and 10. "


When Anahide Saint André started using Dokey, they had almost no traffic on their site with only a few visits per month. It is now positioned on more than 

 each month on the web page.

In the space of only 

 of using Dokey mainly for the writing and optimization of her content, Anahide Saint André has managed to position herself on 

Of the 24 keywords on the 1st page of Google, 

, including 3 words in the top 3, which is an undeniable advantage over another competitor's site.

"All of these results are attributable to the work provided in writing high-performance content."

“In terms of time saving, the work of structuring the articles (i.e. Meta title, meta description and tags) is done in a flash. Then we work on the descriptive content according to the messages we wish to develop and guided by the suggested keywords. I would say that for an article, we have divided by two or even three, the writing time. Which ironically allows us to write more content and get better SEO.

In terms of traffic, we are seeing a growth in search traffic, but also more qualified traffic and a rise in our conversion rates. In addition, the number of contacts for custom appointments has tripled thanks to SEO.”

Ateliers de la marque Anahide Saint André

How did Anahide Saint-André position herself on 2200 keywords in 3 months?

x3 of SEO traffic

Osteopath and Illustrator

Axel Devillard

En Chair et en Os

En Chair et en Os is an e-commerce of educational supports related to the study of the human body including:

Axel, the creator of these supports, also animates body painting workshops, which allow a better understanding and visualization of the human anatomy.

The objective is to educate professionals, students and all people interested in health issues, towards a better understanding of the human body.

This project aims to become the reference in anatomy illustration and learning in France.

The site was not positioned at all, and it was only after discovering Dokey, that Axel realized the lack of optimized content on his website and the lack of strategic keywords, mainly on its product pages.


"The ease of use and especially the impeccable customer service and support were the major assets of Dokey, despite my lack of attraction to writing. Well beyond the use of the product, it was the human accompaniment that helped me understand the importance of content writing and propel my desire by motivating me in relation to the niche market I am positioning myself in."

"I think I've increased my organic traffic thanks to the advice provided by the team, and I think the conversion rate really depends on what I'm offering from my business on my networks, Dokey helps me reach an audience that I don't usually reach."


Today, En Chair et en Os is positioned on 

"The tool allowed me to know what I should put in my product pages and in my product collection pages, and which keywords to highlight"


en chair et en os atelier de body painting

En Chair et en Os has increased its SEO traffic by 3 times with Dokey

x80 in number of impressions

Head of R&D

Arnaud Bernard

Phytocea

Phytocea is a start-up supported by the incubator of the city of Paris and BPI France which develops and markets 

The offer aims to meet specific health needs. It is targeted at a wide audience: senior citizens, young people, high-level athletes, and many more.

Their range, which is regularly expanded, extends from nutri-cosmetics (dietary supplements for nails and hair), to dietary supplements for the eyes, including supplements for menstrual pain.

We met with Arnaud, head of R&D. One of the aspects of his activities is also the management of the informative content intended for the customer (the blog being part of it).

The phytocea.com site had little natural traffic, few displays in the google SERP and had to rely mostly on SEA.

The site was obviously not properly optimized and was placed on very few keywords.

Before Dokey, the Phytocea team was using simple SEO analysis tools and the Search Console. In order to optimize the site, they used these tools, giving interesting information on the technical side but not much help to write relevant and optimized content.

“We benefited from a trial offer in May 2022 which convinced us. It was relatively easy to learn and the benefits of the tool for content writing were immediately visible. After this first experience, we decided to use Dokey to optimize our content writing.

Dokey makes writing SEO optimized text much easier. The analysis of the keywords to be placed in the text and the help in writing the structure of the text are the most useful functions and allow a real optimization of the text for SEO.”

“Dokey saves time on competitor content analysis and keyword placement.

We have implemented several actions in spring 2022, including writing with the help of Dokey. Before the implementation of these actions we had only a few keywords placed: about 200 on April 1, 2022, none of them in the top 3.

2200 keywords with 200 keywords in the top 10!

We have multiplied our impressions in the SERP by 80 with the same trend for our organic traffic.

On the other hand, in terms of time saving, Dokey allows a precise analysis of competitors but also of keywords and especially of the quantity of keywords to put in each article.”

How Phytocea multiply its number of impressions by 80?

x10 organic keywords in 12 months

Marketing Director

Claire Cueugniet

e2Time.com

e2Time.com is a reference SAAS software in Time and Activity Management (TAM) aiming at automating and simplifying HR tasks including

One of the great strengths of the e2Time.com offer is its ability to adapt to the multiple HR rules specific to each company and business.

“Before Dokey, I was already using positioning analysis and monitoring tools such as Ranxplorer, Hubspot or YoastSEO, but they didn't give me precise suggestions for writing content.


When I redesigned the website, I did not necessarily bet on the right keywords at the beginning, as they were either too competitive or not or not searched enough. I was able to rectify this with Dokey.”

"We started using Dokey exactly 1 year ago, in March 2022, to help us in writing articles.

 to be positioned in the TOP 3 of the Google SERP; but also more competitive keywords for my product pages, since we are positioned on a very competitive market. For example, for the keywords "presence management" or "time management" the work will be more complex, and this is where the the use of Dokey is very relevant and effective.


The scoring feature is also very addictive and pushes us to go further. It also provides a kind of motivation and competitive spirit."

“We especially saw a big difference in terms of traffic and the number of keywords referenced in the TOP 50: we went from 200 to 2000 keywords in the top 50!

On the TOP 3 it was a bit more work due to our very competitive positioning, but we still managed to position ourselves on 28 keywords in the top 3!

reduce our Google Ads budget while increasing our conversions

“Sometimes it feels like you've followed all the SEO codes and you don't necessarily know how to do it better. Thanks to the use of Dokey, I was able to go further and better understand how SEO copywriting works.”

How did e2Time.com achieve a x10 organic keyword gain in 12 months?

Learn how our customers use Dokey to boost their SEO performance.

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