+823 keywords positioned in the TOP3, including 207 in first position!

Co-founder

Théobald Chatelier

Geoplanete

Founded three years ago, Geoplanete is an e-commerce company specializing in the sale of renewable energy equipment, with a wide range of products including heat pumps, thermodynamic water heaters and water softeners. The company offers competitively priced equipment, mainly for private customers, in France, Belgium and the Netherlands. Geoplanete enables its customers to save money by installing the products themselves, while also offering a support service for installation start-up via a partnership with Engie Home Services.

The company relies solely on its website for sales, with no physical store - an approach that sometimes surprises some customers, but enables Geoplanete to offer greater responsiveness. Customer acquisition relies heavily on SEO and Google Ads campaigns, notably via Google Shopping and Idealo for the most popular products.

keywords positioned in the TOP 3, including 207 in first position!

Before discovering Dokey, Geoplanete was approaching SEO with the means at its disposal, writing articles and testing various approaches. However, the company felt the need to further structure its efforts to maximize their impact and improve their online visibility. Without a defined framework to guide content strategy, it was difficult to know which actions would be most effective for SEO.

Geoplanete was therefore looking for a tool that would enable them to structure their efforts more strategically, while simplifying the content creation process. The aim was to improve their SEO performance and boost their organic traffic, without having to master overly complex techniques or spend long hours training their team.

Thanks to the Dokey tool, Geoplanete has radically changed its approach to SEO copywriting. Dokey offered a simple and intuitive solution for structuring content creation, based on relevant keywords and performance scoring. The team was able to produce optimized articles, while following the tool's recommendations for content length and keyword hits. This system helped Geoplanete to remain focused on key themes, while maximizing the SEO potential of each publication.

Margaux, a journalist by training, quickly got to grips with the tool, despite her limited knowledge of SEO. Thanks to Dokey, she was able to optimize articles more effectively, achieving high scores on the SEO performance scale offered by the tool. Dokey also enabled Geoplanete to streamline its internal linking efforts, intelligently linking blog posts to business pages, which reinforced the impact of their SEO strategy.

The results obtained thanks to Dokey have been impressive. Since May 2022, Geoplanete has seen a remarkable evolution of its keywords:


- +823 keywords positioned in the TOP 3, including 207 in first position

- +1 918 keywords positioned in the TOP 10

- +1 998 keywords positioned in the TOP 20

A total of +12 590 keywords positioned in two years


In terms of conversion, almost 67.8% of sales are now generated by SEO. This figure is all the more crucial for Geoplanete as the company operates on relatively low margins. Thanks to the ramp-up in natural search engine optimization, Geoplanete was able to increase its sales by 25% over one year, with a predominant SEO impact.

The Dokey tool has enabled us to considerably reduce our mental load and structure our SEO efforts. It doesn't just save time, it also gives us peace of mind. Thanks to Dokey, we have a clear vision of what we need to do, and we know we're on the right track. The feature that has helped me the most is the management of keywords and content length. This has enabled us to stay on track and produce really relevant articles.

How Geoplanete boosted its organic thanks to a customized SEO strategy

+371% of sales by value from SEO

Science Manager

Sarah Orion

Manager

Hydratis

According to a Toluna study, 75% of French people don't moisturize enough. This problem is far from negligible. Dehydration can lead to a number of symptoms, some of them serious: fatigue, headaches, dizziness, reduced concentration and productivity, digestive problems, and so on. Hydratis is the adventure of two French entrepreneurs: Jérémy Boué and Théo Heude, who became interested in the subject of hydration and its importance on health and well-being. Launched in 2019, the brand specializing in body hydration produces and markets effervescent lozenges to be dissolved in water, made up of minerals and trace elements. Essential in the rehydration process, they enable the body to absorb water more quickly and efficiently. The Hydratis range currently comprises eight flavors with natural aromas and no preservatives or colorants. The company stands out for its scientific expertise, provided by Sarah Orion with the help of her team, Scientific Manager, who is responsible for product formulation and informative content published on the Hydratis blog. The brand is present on its website and in over 6,000 pharmacies in France and elsewhere in the world (Malta, Belgium, Switzerland and Luxembourg).

SEO traffic in one year on non-branded products

increase in the number of keywords in the Top 3

Prior to working with Dokey, Hydratis already had solid expertise in writing blog articles. However, in an ever-changing digital environment, the company needed to fine-tune its keyword strategy to further improve its search engine positioning. The arrival of Dokey made it possible to make these adjustments, boosting the visibility and impact of content.

In October 2023, Hydratis integrated Dokey to improve its SEO performance, particularly in the writing of blog articles with a strong scientific connotation. Dokey's support transformed the company's content strategy, with regular reviews, a detailed action plan and rigorous monitoring of SEO performance. Dokey also enabled Sarah and her team to write optimized articles, despite having no previous experience of SEO.

Since implementing Dokey, Hydratis' results have risen spectacularly:

 the site recorded a 319% increase in SEO traffic in one year, from 17,000 visitors in August 2023 to 71,200 in August 2024, with a +99% increase in its non-branded traffic and +427% in its brand name-related traffic.

the number of keywords in Google's Top 3 rose from 143 to 164 (+15%) in just one month (July-August 2024). Keywords positioned in positions 4 to 10 also increased, from 246 to 289 (+18%).

 Hydratis blog posts saw an improvement in their SEO performance, with a 33% increase in keywords in Google's Top 3 and a 30% increase in keywords in positions 4-10 between May and August 2024.

"Dokey's support was extremely comprehensive. Each report was filled with detailed figures that enabled us to track our progress. Thanks to this tool, we were able to optimize our blog posts with a high SEO score, even without prior expertise. Dokey makes SEO accessible to everyone and has simplified our work considerably."

Hydratis: A spectacular leap in SEO visibility

+533% of keywords positioned

Gérant de Phénix Info

Damien Bellegueulle

Manager of Phénix Info

Phenix Info

Phénix Info is a dynamic company headed by Damien Bellegueulle, with ten years of experience behind it. With a team of five passionate employees, Phénix Info stands out for its three main areas of activity: website creation, SEO and application development. Thanks to its diversified expertise, Phénix Info supports its customers in their digital projects by offering innovative solutions tailored to their specific needs.

Phénix Info's services are aimed at both companies and individuals, covering a wide range of B2B and B2C needs. Whether you're a start-up micro-business or a listed company, Phénix Info has the right solutions to support your growth and optimize your performance. Their expertise enables them to meet the specific requirements of each customer, whatever their sector of activity or size.

Prior to using Dokey, Phénix Info encountered several problems related to SEO and SEO-optimized content writing. Starting from scratch, the company relied on external web copywriters, which proved costly and time-consuming. Response times were often very long, and the incessant back-and-forth to finalize a precise vision of the content further increased the duration of the process. Despite all these efforts, the results obtained were often mixed, not always meeting their expectations in terms of SEO performance.


"Thanks to Dokey, we've seen remarkable results in terms of time savings and conversions. By having an in-depth competitive analysis and semantic cocoon study, we were able to follow a clear guideline when writing our content. This considerably reduced the number of back-and-forths and eliminated the need for intermediaries, enabling us to produce optimized content more quickly. The resulting performance has been outstanding, with a noticeable increase in conversions and a significant improvement in online visibility with our customers."


"The results obtained with Dokey have been impressive. Take the example of our client OCM-O.fr, which was struggling to get off the ground in terms of SEO before our collaboration with Dokey. In just three months, we saw a spectacular +444% growth in traffic. This increase was made possible by optimizing existing content and creating new, optimized content. Thanks to these combined efforts, we were able to significantly improve OCM-O.fr's online visibility and achieve its growth targets."

"In conclusion, Dokey's major assets lie in its advanced functionalities, which are truly transforming our approach to SEO. Competitor analysis enables us to create high-quality content, surpassing that of our competitors. Unlike other tools, Dokey doesn't just copy, but continually improves our strategy by showing us how to do better. Thanks to Dokey, we can develop optimized content that not only meets search engine requirements, but also captivates and engages our target audience." Damien Bellegueulle

How Phénix Info propelled its customers to success: a winning SEO growth strategy

+30% of keywords in the top 3 within 5 months on the blog

Decathlon

Decathlon, a company founded in 1976 in France, is now one of the world's leading sports equipment retailers. With over 1,700 stores across 60 countries, the brand is renowned for its commitment to making sports accessible to as many people as possible. It offers a wide range of products covering more than 80 sports, from fitness and hiking equipment to specialized items for less common sports.

Beyond selling sports equipment, Decathlon is dedicated to promoting regular sports practice and encouraging a healthy lifestyle. Their approach is user-centric, providing not only products but also practical advice and information to help customers practice their sport sustainably and choose the equipment that best suits their needs.

Decathlon primarily serves a very broad and diverse B2C clientele, covering a range of profiles from beginners to sports experts. Athletes of all levels find equipment tailored to their needs, whether they are amateurs or high-level athletes. The brand attracts consumers seeking practical, innovative, and affordable solutions, thanks to its technologically advanced products and excellent value for money. Finally, the company is resolutely looking towards the future with ambitious environmental commitments, such as product repair, the option to buy second-hand or rent products, and the design of eco-friendly stores, thus demonstrating its concern for minimizing its impact on the world of tomorrow.

of keywords in the top 3 within 5 months on the blog

The use of Dokey at Decathlon primarily focuses 

 for the blog and purchasing guides. With Dokey, the editorial team can produce rich, relevant, and search engine optimized blog articles, enabling customers to easily find tips and tricks for their sports activities. Additionally, purchasing guides written with the assistance of Dokey provide detailed and clear product information, helping consumers make informed choices based on their specific needs. This strategic use of Dokey allows Decathlon to strengthen its commitment to its customers by offering comprehensive, sourced, and SEO-optimized content.

Since the adoption of Dokey, Decathlon has achieved remarkable results in terms of visibility and organic traffic on its blog and purchasing guides. In just five months, the number of keywords positioned in the top 3 has increased by 30%, demonstrating the effectiveness of Dokey in content optimization. Purchasing guides have also benefited from this optimization, with a 9.2% increase in positioned keywords.

What is particularly positive is the evolution of keywords thanks to the use of Dokey. The platform has facilitated the positioning of numerous strategic keywords, thereby improving Decathlon's visibility on specific searches. For example, "Pilates" reached the 

, and the keyword "nutrition marathon" saw impressive progression, moving from the 

16th position in January to the 4th place in May.

Decathlon and Dokey: the winning team for high-performing SEO content

+358% monthly organic traffic

E-commerce manager and assistant

Anaïs et Mirana

E-commerce team

Parashop

The Parashop brand, founded in 1993, stands out as a pioneer in the parapharmacy sector, offering a wide range of products centered around health, beauty and well-being In & Out. In 2020, it completely overhauled its concept, refocusing on product performance, service quality and excellent advice to enable its customers to take care of themselves while respecting their needs, desires and values.
The Parashop brand enables every customer to find the pleasure of taking care of themselves, through both small and large gestures, in its points of sale and on parashop.com.
The Parashop brand caters exclusively to the BtoC sector, attracting mainly female customers aged 40 and over, although its appeal extends to an increasingly younger audience. The typical customer belongs mainly to the CSP+ socio-professional category, with a relatively high average shopping basket of €63. Present exclusively in France, with 25 points of sale and plans to open more in the coming months, the notable presence of Omnichannel customers underlines the company's commitment to offering a seamless experience between physical stores and the online platform. Flagship categories include facial care, hair products and dietary supplements, reflecting a holistic approach focused on beauty and well-being.

Before using Dokey, the parashop.com website was facing several major SEO and SEO-optimized content writing issues. Following a lengthy closure of the site and its redesign in 2021, a significant drop in SEO ranking occurred, resulting in the loss of visibility of this historic site and forcing it to start from scratch.

A review of the site's structure revealed a critical need to rework all editorial content. However, the team faced significant obstacles due to a lack of in-depth SEO knowledge and difficulties in assimilating the associated technical terms.

An additional problem was the lack of support from many companies, often leaving teams to fend for themselves in the complexities of SEO and content writing. This lack of guidance hampered the company's ability to maximize its online potential and take full advantage of the redesign carried out in 2021.

The use of the Dokey tool has considerably improved the team's operational efficiency, resulting in significant gains in terms of time and conversions. The tool stands out for its truly intuitive interface, simplifying the process of writing content for category pages. The tool's simplicity and clarity enabled easy copywriting, with accessible keywords that sometimes contradicted previous assumptions, thus reinforcing the relevance of the content.

Repetition of the same structure and the use of People Also Ask (PAA) significantly reduced the time needed to create content. These tricks also contributed to improved SEO, providing a clear view of competitive position and opportunities. The team was able to identify the most relevant keywords to promote, boosting parashop.com's positioning in search results and improving conversion rates.

Since implementing the tool in April 2023, the company has undertaken initial work on SEO tagging, focusing on site structuring and then optimizing all category pages.
In just a few months, the company increased its traffic fivefold, posting exceptional organic growth of almost 400%. These spectacular results highlight the indisputable effectiveness of the SEO strategy implemented.
The data speak for themselves:
An impressive 358% increase in monthly organic traffic.
+ 13,109 keywords in six months.
Positioning of + 1,188 keywords in the TOP3.
Organic conversion of +70K€ in just four months.

"Working with Dokey has been a truly rewarding and fun experience for our team. What's more, the time saved is considerable, especially for a small team with multiple functions! The simplicity of the tool makes SEO, often considered complex, accessible and even stimulating. The daily challenge of finding the best keyword combination and seeing the score rise brings real satisfaction, transforming what could have been an arduous task into a real pleasure.

What's particularly appreciable is the playful nature of the tool, making SEO captivating and exciting. Working on our SEO with Dokey is no longer a chore, but rather an engaging experience."


BEE DISTRIBUTION's SEO Success Story for its Parashop chain: More than 1,188 keywords dominate TOP3 search results

+ 2,466% increase in traffic in 7 months

Fondateur de la marque Aparté

Maxime Vachon

Founder

Aparté

Founded in 2022 by Maxime VACHON, Aparté came into being after its creator rediscovered the pleasure of puzzles during confinements. Dissatisfied with the existing options on the market, Maxime set out to create exceptional, aesthetically pleasing puzzles designed with an eco-responsible approach. Each piece tells a story, not only through its image, but also through its commitment to sustainability, made in France with eco-friendly materials and presented in optimized packaging. Mainly BtoC via its website, Aparté also has its own BtoB network with numerous retailers and a partner store selling its creations in La Rochelle.
The Aparté Puzzle offer appeals to a diverse customer base, particularly women with a passion for leisure activities, including a persona like Caroline from Paris. Caroline, a young urban professional, finds puzzles a relaxing escape from her hectic daily routine. As she seeks to cultivate her well-being consciously, she appreciates this artistic and eco-responsible approach.

Prior to adopting the Dokey software, Maxime had no expertise in SEO, and found it difficult to grasp the underlying logic and its practical application. He needed to establish a more elaborate strategic plan and implement concrete actions. The aim was to effectively restructure the site, increase organic visibility through a well-defined SEO strategy, and thus diversify traffic sources. Using Dokey proved to be a decisive step in the quest for a deeper understanding of the mechanics of SEO, providing Maxime with the tools to implement a robust SEO strategy, created and tailored by the Dokey team, to improve site performance and drive sales more consistently and predictably.

Thanks to the Dokey tool, he was able to transform his approach to online copywriting. Before discovering this tool, he had no particular knowledge or comfort in content creation. However, with the help of Dokey, he found a clear path to follow. This SEO copywriting tool not only enabled him to write his blog posts with ease, but also to understand the complex logic of SEO copywriting. As a result, he was able to optimize his content for search engines, significantly improving the visibility of his blog online.

The results achieved by using the Dokey tool were truly spectacular for this company. By making judicious use of the SEO features, the figures literally exploded, reaching organic growth twice that of November, and this without resorting to paid advertising. Monthly organic traffic soared by a remarkable +2,466% in 7 months. In addition, the site's online visibility increased considerably, with + 513% of keywords positioned.

"The Dokey tool is a real help when it comes to copywriting, especially with the suggestion of keywords and their occurrences to include in the copy. The scoring is highly motivating, and the comparison with the scores of competing sites is very stimulating. What's more, being able to quickly spot keywords repeated too many times is a huge time-saver."

The secrets of Editions Aparté's SEO success: +2466% traffic in just 7 months.

+110% traffic in 3 months 

Marketing, communications and e-commerce manager

Amandine Vegas

Biscuiterie de Provence

Biscuiterie de Provence is a family business located in Drôme Provençale. It specializes in the manufacture of various sweet products, including cookies, cakes, calissons, chocolate bars and nougat.

As a family-run business, it is characterized by a history and tradition handed down from generation to generation, which is reflected in the quality and authenticity of its products. Located in Drôme Provençale, the company benefits from the influence of local culture and ingredients in the manufacture of its products...

Biscuiterie de Provence is mainly positioned in the BtoB market, with 80% of its sales generated by selective networks such as delicatessens and stores specializing in local produce. A significant proportion of its offering is made up of organic products, which account for at least half of its recipes. The company has made a name for itself internationally, exporting to Europe, Switzerland, Spain, Italy and the UK, as well as to the USA and Asia.

In parallel, the company also addresses the BtoC market with the operation of a physical boutique at La Fabrique, as well as the availability of its products via its website. Biscuiterie de Provence is currently engaged in a BtoC development program, seeking to strengthen its presence and direct accessibility to consumers.

"We have a lot of products with generic names like 'almond cookie' or 'chocolate cakes', which makes it difficult for us to position ourselves on transactional rather than informational keywords. Someone typing in 'almond cookie' or 'almond cakes' is generally looking for a recipe to make at home, and even if they came across our site, it wouldn't generate any sales. Food is a highly competitive field, so it's difficult to position yourself on these keywords. Mathilde and I realized this right from the start". Amandine Vegas

"dokey I discovered by chance on the Internet, and I was immediately won over by the tool because it's intuitive and efficient [...] we were missing a tool that would enable us to work on key queries with relevant content".

"I was quite surprised by the quality of the discussions with Mathilde, and even by the audit [...] I've rarely been so well supported, we're really helped, we're given ideas, we're given guidelines, we're supported, if I ever have a question I send Mathilde an email, she's super reactive! Dokey isn't just an AI-based IT tool, there's a human element behind it and it's very complementary. I'm really very satisfied" Amandine Vegas

The success of the Biscuiterie de Provence website has grown remarkably in recent months, thanks in particular to a particularly successful SEO strategy. Statistics show impressive growth, from 115 to 240 visits per day, a spectacular 110% increase.

Visibility in France has also risen significantly, with a 75% increase in positioned keywords, from 2265 in August to 3969 in December. A striking indicator of this improvement is the number of keywords positioned in the TOP 3, which rose from 38 in August to 78, recording an increase of 105%.

Among the notable successes, keywords such as "biscuiterie artisanale" climbed from 33rd to 4th place on Google, while "produits locaux" saw a remarkable rise from 39th to 5th place. These results testify to the tangible success of the efforts deployed as part of the SEO strategy, strengthening Biscuiterie de Provence's position in the online marketplace and its visibility among users looking for artisanal and local products.

"It's really rewarding to see that thanks to dokey we can get results so quickly. I didn't expect it to be so quick; I thought it would take a certain amount of time, at least half a year, for there to be results. To my great surprise, the first results were quite rapid. When you see that you manage to position yourself on difficult keywords, it's always a pleasure."

"For example, we also make chocolate bars [...] we worked on the query 'chocolate brand' which is quite generic, there are an incredible number of chocolate suppliers and producers, and thanks to dokey Biscuiterie de Provence was able to position itself around 5th place in searches, ahead of Lindt and Nestlé". Amandine Vegas

On the SEO Summits: How Biscuiterie de Provence increased its Top 3 keywords by 105%.

+567% organic traffic

Chantal Roux

AJY, a company operating in the natural food supplements sector, draws its inspiration from Ayurvedic medicine, an ancestral Indian practice focused on the holistic treatment of symptoms. AJY distinguishes itself by offering a range of dietary supplements in gastro-resistant vegetarian capsules, preserving the integrity of the active ingredients. As a French organic brand manufactured in France, AJY holds Ecocert certification, making it part of an eco-responsible approach. Although not a Digital Native Vertical Brand (DNVB), AJY adopts an omnichannel approach, joining the category of Omnichannel Native Vertical Brands (ONVB). AJY strives to meet the growing needs of health-conscious customers who want to take care of themselves naturally.

The AJY offer is aimed at a diverse clientele, a representative persona of which would be Charlotte de Bordeaux, a working mother of three who seeks to take care of herself consciously. She pays close attention to the quality of the products she consumes, and prefers to avoid the food supplements available in supermarkets, which are often considered too chemical. AJY's target clientele is wide-ranging, reaching women in a variety of situations such as menopause and menstruation, and not necessarily limited to urban areas.

Before using Dokey, AJY faced a number of challenges in terms of SEO and SEO-optimized content writing. The need for a comprehensive strategy, an in-depth audit and technical support was obvious. There was also a need to clarify the various SEO requirements, establish a long-term strategy for successful SEO, and benefit from the necessary SEO expertise.

Chantal underlines Dokey's major assets, highlighting its ease of use, even for those who are unfamiliar with digital technology. PAAs (People Also Ask) and keywords are clearly presented, offering an exceptional user experience. Dokey's simplicity and efficiency are underlined, according to Chantal, "even a two-year-old can use it".

In just four months, organic traffic grew by a spectacular 567%.

Another significant measure of this success lies in search engine positioning, particularly on Google in France. In June, AJY enjoyed a presence of 659 keywords in search results, and in just a few months this number has climbed to 1067, testifying to a remarkable growth of 62%. Initially there were 8 keywords in the Top3, mainly brand names, but this figure has exploded to 51 keywords at the top of search results.

These tangible results translate directly to the bottom line, with a remarkable 145% growth in sales attributable exclusively to the SEO strategy implemented.

This outstanding performance was made possible by the ongoing commitment of the customer. Over a five-month period, some 40 pieces of content were carefully written and published on the Dokey platform, encompassing blog posts, product pages and collection pages. This strategic approach clearly paid off, positioning our customer at the top of search results and generating significant growth in their online business.

A very high quality audit report with a very complete and precise action plan, complete with a retro-planning! In addition to being methodical, educational and professional, Mathilde was responsive, agile and a good listener. We recommend it 100%."

AJY : Amazing 567% Growth Thanks to a Good Content Strategy

+270% organic traffic

Communication Manager

Salomé Duque

Ça Roule Raoul

Ça Roule Raoul is an automotive company founded by two car enthusiasts, Kevin and Sofiane, who have been best friends since childhood. The company's main mission is to 

assist individuals in their search for used vehicles

. Their team consists of dedicated automotive advisors who not only help find vehicles tailored to the clients' needs but also conduct detailed inspections of the used cars.

The inspection, performed by automotive professionals, follows a rigorous process involving 250 checkpoints. It includes a test drive, vehicle history verification, and potential price negotiation, all aimed at ensuring customer satisfaction and peace of mind during their used car purchase.

The company sets itself apart with its small-scale approach, emphasizing personalized service and building trusting relationships with customers.

"Before using Dokey, the most complex task was finding the 

most relevant keywords and varied synonyms

 to create high-quality content. Prior to adopting Dokey, maintaining a regular article publishing schedule was a challenge, as it involved in-depth research, writing, and improving SEO, making the process complex and time-consuming."

"We adopted Dokey in November 2021, and its usability was extremely intuitive and fast."

"The articles I wrote with the help of Dokey are now the most visited pages on our website. Our top 5 consists of our buying guides, which generate strong interest from our audience. Additionally, we have observed that 

some of our leads come directly from our articles

, thanks to the inclusion of CTA links in our buying guides. This approach allows us to gather valuable information and convert it into concrete opportunities."

"Among the most appreciated features, the one that stands out for me is the keyword research assistance, with the ability to find relevant synonyms and suggestions related to the article's theme. These features save a considerable amount of time in the content creation process. Moreover, the option to visualize articles written by competitors on the same topic, along with their scores, allows for a broader and differentiated approach. This is particularly beneficial in providing real added value to each article.

In summary, these features offer unique opportunities to optimize our content strategy and deliver superior-quality articles."

Converting leads into customers through SEO content writing: the success story of Ça Roule Raoul

x2 organic traffic

Marketing Manager

Quentin Leymarie

Axonaut

Axonaut is the reference software for SMEs/SMBs wishing to facilitate the 

of their activities. Launched in 2017, this software offers a multitude of functionalities covering accounting, quotation and invoicing management, sales and marketing management, project management and inventory management.

Axonaut's primary objective is to become the undisputed reference in the French management field.

"Despite my studies at business school, I was never taught the concepts of digital acquisition, SEO and SEA. So I had to acquire this knowledge on my own, without having a pre-established strategy or guiding principle. That's why we decided to structure our company accordingly and set up a dedicated SEO team within Axonaut. To achieve this goal, we implemented several tools and methods, including Dokey and Semrush".

"Since January 2023, we've been using Dokey, a tool that has been a great help in optimizing not only our new content, but also our old content. Thanks to this tool, we've been able to gain an in-depth understanding of the different techniques and approaches we need to implement in order to improve our skills in this area.

The functionality of structuring articles on a single page has saved us a considerable amount of time, both in structuring articles and in optimizing content. This efficiency also enabled us to successfully complete the complete redesign of our blog. "

"In terms of results, we've seen a clear improvement in our positioning on organic search results. We saw a significant difference in traffic and the number of 

 our positioning was more difficult due to strong competition, but we nevertheless managed to get

!

What's more, thanks to our SEO work, we managed to 

. This demonstrates the effectiveness of our SEO efforts."

"The Dokey tool has been invaluable in our copywriting process, providing us with a clear structure and guiding thread. We particularly appreciate the ability to optimize our content using all relevant keywords.

What's more, Dokey's interface is simple to use and uncluttered, which greatly facilitates our user experience."

How did Axonaut manage to reduce its Google Ads budget while increasing conversions?

➗ 2 writing time

Digital Marketing Manager

Maxime Moreno

Marketing SEO & e-reputation

Bruna Oliveira

Managers

Open Bee

Founded in 2008 and based in Annecy, France, Open Bee is a 

software publisher specializing in business process automation and electronic document management

 (EDM). With a presence both in France and internationally, the company markets its solutions through reseller partners.

As a major player in dematerialization and document management, Open Bee offers a complete document platform enabling BtoB professionals to efficiently manage their incoming and outgoing flows.

Open Bee's platform can be integrated in a customized way in various fields such as human resources, accounting, commerce, etc. With translation into 12 languages and over 500 functionalities, this digital platform features a 

conditional workflow engine, an electronic safe and AI-based intelligent capture.

The main aim of Open Bee's digital strategy is to attract more visitors to its website. Initially, the aim is to generate leads which will then be redistributed to our partners. We're taking a two-pronged approach, recruiting new resellers while at the same time seeking to attract new prospects,

"Before using Dokey we were faced with several issues: the need to create new content more quickly while guaranteeing its SEO optimization. We wanted guidance and to be sure we were getting off to a good start.

Initially, we had set up a brief template where we had to carry out a competitive intelligence survey, choose the theme and think about the keywords associated with our articles. Using Dokey for this briefing stage saved us an enormous amount of time.

Our 

goal was to increase our article production rate.

 So we launched the Dokey project to optimize the time spent creating our content."

"Using Dokey has simplified the process of producing an article considerably. Previously, we had to use several tools to carry out the benchmark, choose the subject and develop our ideas, whereas with Dokey, all these steps are grouped together within a single solution.This allows us to estimate that 

we are at least twice as fast in our writing process

.

Our initial objective was to publish one quality article per week, whereas previously we had only produced one per month. Thanks to Dokey, we were able to achieve this goal. Since then, we've seen 

a steady rise in the impression rate and organic traffic to our blog/news section

Bruna, in charge of SEO content, adds: "The platform gives us the opportunity to concentrate fully on editorial content, while at the same time ensuring that we benefit from an advantage in terms of SEO positioning.

We particularly appreciate the tool that allows us to 

, identifying those that are missing or overexploited.

The feature that shows us the 

before we start writing is very practical. It gives us a better understanding of the competitive environment and helps us to better target our content.

The 

 feature is extremely useful for enriching our content.

What's more, having access to the 

 by Internet users enables us to respond in a relevant way to their needs.

Last but not least, the feature that allows us to design the content structure based on 

 is an invaluable asset. This helps us determine which parts to develop and create better structured content."

Open Bee has increased its article production while reducing its writing time

+100% of organic keywords

Building craftsman

Philippe Lemoine

Tactidevis

for companies in the building and civil engineering sector, thus allowing the digital transition and technological development of the latter. This tool contributes to revolutionize the world of quotation and helps to facilitate the life of the building craftsmen.

Designed in 2015, it is the result of 25 years of experience acquired in the construction industry.

The Tactidevis software was not positioned in Google and no work was done on referencing.

The aim was to position itself and gain visibility among building professionals, which seems impossible for building professionals, as Philippe points out: "

we don't know what H1, H2, H3, meta-descriptions, meta-titles and so on are... It was clear to me that we needed help, and that's where I discovered Dokey.

Dokey helped me to find the keywords, to specify the titles, the tags, but you also have to find the content to write. So for me it was inconceivable that someone other than me could talk about my job or the software I created. So I had to put my hand to the task and create the articles myself, even though it's not my job.

“We started using Dokey in February 2022.

After a first meeting to set up a strategy for the Tactidevis site, our account manager Thibault showed us the way to build an ideal content strategy for our clientele in order to get a clear tree structure.

From that moment on, we started to create pages in order to get visitors on the site.

It was very easy to get started, the tool was ready to use within 30 minutes of an appointment, I had fully understood how the tool worked.”

“The biggest result has been the considerable time and organizational savings: it's all in the organization according to the themes we want to put forward to attract customers, each company has its own technique and each set-up is important.

With Dokey, we have the keywords on the right-hand side, which is very reassuring. Dokey teams up with the writer straight away.

Without the use of Dokey, it would be impossible to reach the first pages. It is impossible. I didn't go and test the competition because for me there is no competition in this field that gives me the same ease of use and results”.


Dokey is a very easy to use product, in fact, the tool has an intuitive interface that allowed us to navigate easily and accurately. You have to be imaginative as a writer, because the tool is ready to use, you just have to fill in the keywords indicated.

Thanks to its ergonomics, the use of the Dokey tool is very simple and user-friendly. The main functions are easily accessible with just a few clicks.

Our customer success stories

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