+270% organic traffic

Communication Manager

Salomé Duque

Manager

Ça Roule Raoul

Ça Roule Raoul is an automotive company founded by two car enthusiasts, Kevin and Sofiane, who have been best friends since childhood. The company's main mission is to 

assist individuals in their search for used vehicles

. Their team consists of dedicated automotive advisors who not only help find vehicles tailored to the clients' needs but also conduct detailed inspections of the used cars.

The inspection, performed by automotive professionals, follows a rigorous process involving 250 checkpoints. It includes a test drive, vehicle history verification, and potential price negotiation, all aimed at ensuring customer satisfaction and peace of mind during their used car purchase.

The company sets itself apart with its small-scale approach, emphasizing personalized service and building trusting relationships with customers.

"Before using Dokey, the most complex task was finding the 

most relevant keywords and varied synonyms

 to create high-quality content. Prior to adopting Dokey, maintaining a regular article publishing schedule was a challenge, as it involved in-depth research, writing, and improving SEO, making the process complex and time-consuming."

"We adopted Dokey in November 2021, and its usability was extremely intuitive and fast."

"The articles I wrote with the help of Dokey are now the most visited pages on our website. Our top 5 consists of our buying guides, which generate strong interest from our audience. Additionally, we have observed that 

some of our leads come directly from our articles

, thanks to the inclusion of CTA links in our buying guides. This approach allows us to gather valuable information and convert it into concrete opportunities."

"Among the most appreciated features, the one that stands out for me is the keyword research assistance, with the ability to find relevant synonyms and suggestions related to the article's theme. These features save a considerable amount of time in the content creation process. Moreover, the option to visualize articles written by competitors on the same topic, along with their scores, allows for a broader and differentiated approach. This is particularly beneficial in providing real added value to each article.

In summary, these features offer unique opportunities to optimize our content strategy and deliver superior-quality articles."

Converting leads into customers through SEO content writing: the success story of Ça Roule Raoul

x2 organic traffic

Marketing Manager

Quentin Leymarie

Axonaut

Axonaut is the reference software for SMEs/SMBs wishing to facilitate the 

of their activities. Launched in 2017, this software offers a multitude of functionalities covering accounting, quotation and invoicing management, sales and marketing management, project management and inventory management.

Axonaut's primary objective is to become the undisputed reference in the French management field.

"Despite my studies at business school, I was never taught the concepts of digital acquisition, SEO and SEA. So I had to acquire this knowledge on my own, without having a pre-established strategy or guiding principle. That's why we decided to structure our company accordingly and set up a dedicated SEO team within Axonaut. To achieve this goal, we implemented several tools and methods, including Dokey and Semrush".

"Since January 2023, we've been using Dokey, a tool that has been a great help in optimizing not only our new content, but also our old content. Thanks to this tool, we've been able to gain an in-depth understanding of the different techniques and approaches we need to implement in order to improve our skills in this area.

The functionality of structuring articles on a single page has saved us a considerable amount of time, both in structuring articles and in optimizing content. This efficiency also enabled us to successfully complete the complete redesign of our blog. "

"In terms of results, we've seen a clear improvement in our positioning on organic search results. We saw a significant difference in traffic and the number of 

 our positioning was more difficult due to strong competition, but we nevertheless managed to get

!

What's more, thanks to our SEO work, we managed to 

. This demonstrates the effectiveness of our SEO efforts."

"The Dokey tool has been invaluable in our copywriting process, providing us with a clear structure and guiding thread. We particularly appreciate the ability to optimize our content using all relevant keywords.

What's more, Dokey's interface is simple to use and uncluttered, which greatly facilitates our user experience."

How did Axonaut manage to reduce its Google Ads budget while increasing conversions?

➗ 2 writing time

Digital Marketing Manager

Maxime Moreno

Marketing SEO & e-reputation

Bruna Oliveira

Managers

Open Bee

Founded in 2008 and based in Annecy, France, Open Bee is a 

software publisher specializing in business process automation and electronic document management

 (EDM). With a presence both in France and internationally, the company markets its solutions through reseller partners.

As a major player in dematerialization and document management, Open Bee offers a complete document platform enabling BtoB professionals to efficiently manage their incoming and outgoing flows.

Open Bee's platform can be integrated in a customized way in various fields such as human resources, accounting, commerce, etc. With translation into 12 languages and over 500 functionalities, this digital platform features a 

conditional workflow engine, an electronic safe and AI-based intelligent capture.

The main aim of Open Bee's digital strategy is to attract more visitors to its website. Initially, the aim is to generate leads which will then be redistributed to our partners. We're taking a two-pronged approach, recruiting new resellers while at the same time seeking to attract new prospects,

"Before using Dokey we were faced with several issues: the need to create new content more quickly while guaranteeing its SEO optimization. We wanted guidance and to be sure we were getting off to a good start.

Initially, we had set up a brief template where we had to carry out a competitive intelligence survey, choose the theme and think about the keywords associated with our articles. Using Dokey for this briefing stage saved us an enormous amount of time.

Our 

goal was to increase our article production rate.

 So we launched the Dokey project to optimize the time spent creating our content."

"Using Dokey has simplified the process of producing an article considerably. Previously, we had to use several tools to carry out the benchmark, choose the subject and develop our ideas, whereas with Dokey, all these steps are grouped together within a single solution.This allows us to estimate that 

we are at least twice as fast in our writing process

.

Our initial objective was to publish one quality article per week, whereas previously we had only produced one per month. Thanks to Dokey, we were able to achieve this goal. Since then, we've seen 

a steady rise in the impression rate and organic traffic to our blog/news section

Bruna, in charge of SEO content, adds: "The platform gives us the opportunity to concentrate fully on editorial content, while at the same time ensuring that we benefit from an advantage in terms of SEO positioning.

We particularly appreciate the tool that allows us to 

, identifying those that are missing or overexploited.

The feature that shows us the 

before we start writing is very practical. It gives us a better understanding of the competitive environment and helps us to better target our content.

The 

 feature is extremely useful for enriching our content.

What's more, having access to the 

 by Internet users enables us to respond in a relevant way to their needs.

Last but not least, the feature that allows us to design the content structure based on 

 is an invaluable asset. This helps us determine which parts to develop and create better structured content."

Open Bee has increased its article production while reducing its writing time

+100% of organic keywords

Building craftsman

Philippe Lemoine

Tactidevis

for companies in the building and civil engineering sector, thus allowing the digital transition and technological development of the latter. This tool contributes to revolutionize the world of quotation and helps to facilitate the life of the building craftsmen.

Designed in 2015, it is the result of 25 years of experience acquired in the construction industry.

The Tactidevis software was not positioned in Google and no work was done on referencing.

The aim was to position itself and gain visibility among building professionals, which seems impossible for building professionals, as Philippe points out: "

we don't know what H1, H2, H3, meta-descriptions, meta-titles and so on are... It was clear to me that we needed help, and that's where I discovered Dokey.

Dokey helped me to find the keywords, to specify the titles, the tags, but you also have to find the content to write. So for me it was inconceivable that someone other than me could talk about my job or the software I created. So I had to put my hand to the task and create the articles myself, even though it's not my job.

“We started using Dokey in February 2022.

After a first meeting to set up a strategy for the Tactidevis site, our account manager Thibault showed us the way to build an ideal content strategy for our clientele in order to get a clear tree structure.

From that moment on, we started to create pages in order to get visitors on the site.

It was very easy to get started, the tool was ready to use within 30 minutes of an appointment, I had fully understood how the tool worked.”

“The biggest result has been the considerable time and organizational savings: it's all in the organization according to the themes we want to put forward to attract customers, each company has its own technique and each set-up is important.

With Dokey, we have the keywords on the right-hand side, which is very reassuring. Dokey teams up with the writer straight away.

Without the use of Dokey, it would be impossible to reach the first pages. It is impossible. I didn't go and test the competition because for me there is no competition in this field that gives me the same ease of use and results”.


Dokey is a very easy to use product, in fact, the tool has an intuitive interface that allowed us to navigate easily and accurately. You have to be imaginative as a writer, because the tool is ready to use, you just have to fill in the keywords indicated.

Thanks to its ergonomics, the use of the Dokey tool is very simple and user-friendly. The main functions are easily accessible with just a few clicks.

Artisan du btp calcule un devis sur un ordinateur portable

How did a construction professional reach the first page of Google?

x3 of SEO traffic

Osteopath and Illustrator

Axel Devillard

En Chair et en Os

En Chair et en Os is an e-commerce of educational supports related to the study of the human body including:

Axel, the creator of these supports, also animates body painting workshops, which allow a better understanding and visualization of the human anatomy.

The objective is to educate professionals, students and all people interested in health issues, towards a better understanding of the human body.

This project aims to become the reference in anatomy illustration and learning in France.

The site was not positioned at all, and it was only after discovering Dokey, that Axel realized the lack of optimized content on his website and the lack of strategic keywords, mainly on its product pages.


"The ease of use and especially the impeccable customer service and support were the major assets of Dokey, despite my lack of attraction to writing. Well beyond the use of the product, it was the human accompaniment that helped me understand the importance of content writing and propel my desire by motivating me in relation to the niche market I am positioning myself in."

"I think I've increased my organic traffic thanks to the advice provided by the team, and I think the conversion rate really depends on what I'm offering from my business on my networks, Dokey helps me reach an audience that I don't usually reach."


Today, En Chair et en Os is positioned on 

"The tool allowed me to know what I should put in my product pages and in my product collection pages, and which keywords to highlight"


en chair et en os atelier de body painting

En Chair et en Os has increased its SEO traffic by 3 times with Dokey

+2200 keywords in 3 months

Founder & Artistic Director

Virginie Radice

Anahide Saint-André

Founded in 2012, Anahide Saint André is a French high-end ready-to-wear brand that revisits Japanese IKI aesthetic codes.

The atelier, based in the Paris region, offers a luxurious, responsible and ethical wardrobe.

In June 2022, Anahide Saint André noticed that despite its marketing strategy (social networks, work on its web page and its communication) as well as the monumental work on the redesign of its website, the company was not able to generate traffic and did not attract more visitors to its site.

"The friendly support of the team and the intuitive nature of the tool allowed us to get to grips with Dokey very quickly. With a clear roadmap, we were able to quickly set up the internal organization to reach our objectives without penalizing other activities.

We started working with Dokey in March 2022:

The team proposed a solid content strategy based on the brand's 

, which they studied based on our DNA but also by studying the target and the competition.

In parallel, our team was trained to use Dokey. We first spent our time optimizing existing content: this is an interesting part, because it quickly made us understand the impact of an optimized content compared to a content developed with a few unfortunate keywords slipped into the text.

Then, guided by the semantic cocoon, we established the editorial line with the Dokey team and the writing schedule.


We started to publish regularly the content related to this strategy at the beginning of June 2022.

It's a process that requires a certain discipline, but particularly paying off with a 

, and a growing number of relevant keywords in the top 3 and 10. "


When Anahide Saint André started using Dokey, they had almost no traffic on their site with only a few visits per month. It is now positioned on more than 

 each month on the web page.

In the space of only 

 of using Dokey mainly for the writing and optimization of her content, Anahide Saint André has managed to position herself on 

Of the 24 keywords on the 1st page of Google, 

, including 3 words in the top 3, which is an undeniable advantage over another competitor's site.

"All of these results are attributable to the work provided in writing high-performance content."

“In terms of time saving, the work of structuring the articles (i.e. Meta title, meta description and tags) is done in a flash. Then we work on the descriptive content according to the messages we wish to develop and guided by the suggested keywords. I would say that for an article, we have divided by two or even three, the writing time. Which ironically allows us to write more content and get better SEO.

In terms of traffic, we are seeing a growth in search traffic, but also more qualified traffic and a rise in our conversion rates. In addition, the number of contacts for custom appointments has tripled thanks to SEO.”

Ateliers de la marque Anahide Saint André

How did Anahide Saint-André position herself on 2200 keywords in 3 months?

x10 organic keywords in 12 months

Marketing Director

Claire Cueugniet

e2Time.com

e2Time.com is a reference SAAS software in Time and Activity Management (TAM) aiming at automating and simplifying HR tasks including

One of the great strengths of the e2Time.com offer is its ability to adapt to the multiple HR rules specific to each company and business.

“Before Dokey, I was already using positioning analysis and monitoring tools such as Ranxplorer, Hubspot or YoastSEO, but they didn't give me precise suggestions for writing content.


When I redesigned the website, I did not necessarily bet on the right keywords at the beginning, as they were either too competitive or not or not searched enough. I was able to rectify this with Dokey.”

"We started using Dokey exactly 1 year ago, in March 2022, to help us in writing articles.

 to be positioned in the TOP 3 of the Google SERP; but also more competitive keywords for my product pages, since we are positioned on a very competitive market. For example, for the keywords "presence management" or "time management" the work will be more complex, and this is where the the use of Dokey is very relevant and effective.


The scoring feature is also very addictive and pushes us to go further. It also provides a kind of motivation and competitive spirit."

“We especially saw a big difference in terms of traffic and the number of keywords referenced in the TOP 50: we went from 200 to 2000 keywords in the top 50!

On the TOP 3 it was a bit more work due to our very competitive positioning, but we still managed to position ourselves on 28 keywords in the top 3!

reduce our Google Ads budget while increasing our conversions

“Sometimes it feels like you've followed all the SEO codes and you don't necessarily know how to do it better. Thanks to the use of Dokey, I was able to go further and better understand how SEO copywriting works.”

How did e2Time.com achieve a x10 organic keyword gain in 12 months?

x80 in number of impressions

Head of R&D

Arnaud Bernard

Phytocea

Phytocea is a start-up supported by the incubator of the city of Paris and BPI France which develops and markets 

The offer aims to meet specific health needs. It is targeted at a wide audience: senior citizens, young people, high-level athletes, and many more.

Their range, which is regularly expanded, extends from nutri-cosmetics (dietary supplements for nails and hair), to dietary supplements for the eyes, including supplements for menstrual pain.

We met with Arnaud, head of R&D. One of the aspects of his activities is also the management of the informative content intended for the customer (the blog being part of it).

The phytocea.com site had little natural traffic, few displays in the google SERP and had to rely mostly on SEA.

The site was obviously not properly optimized and was placed on very few keywords.

Before Dokey, the Phytocea team was using simple SEO analysis tools and the Search Console. In order to optimize the site, they used these tools, giving interesting information on the technical side but not much help to write relevant and optimized content.

“We benefited from a trial offer in May 2022 which convinced us. It was relatively easy to learn and the benefits of the tool for content writing were immediately visible. After this first experience, we decided to use Dokey to optimize our content writing.

Dokey makes writing SEO optimized text much easier. The analysis of the keywords to be placed in the text and the help in writing the structure of the text are the most useful functions and allow a real optimization of the text for SEO.”

“Dokey saves time on competitor content analysis and keyword placement.

We have implemented several actions in spring 2022, including writing with the help of Dokey. Before the implementation of these actions we had only a few keywords placed: about 200 on April 1, 2022, none of them in the top 3.

2200 keywords with 200 keywords in the top 10!

We have multiplied our impressions in the SERP by 80 with the same trend for our organic traffic.

On the other hand, in terms of time saving, Dokey allows a precise analysis of competitors but also of keywords and especially of the quantity of keywords to put in each article.”

How Phytocea multiply its number of impressions by 80?

Learn how our customers use Dokey to boost their SEO performance.

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