The secrets of Editions Aparté's SEO success: +2466% traffic in just 7 months.


+ 2 466% traffic in 7 months

+ 377 keywords

+ 513% of positioned keywords

Founded in 2022 by Maxime VACHON, Aparté came into being after its creator rediscovered the pleasure of puzzles during confinements. Dissatisfied with the existing options on the market, Maxime set out to create exceptional, aesthetically pleasing puzzles designed with an eco-responsible approach. Each piece tells a story, not only through its image, but also through its commitment to sustainability, made in France with eco-friendly materials and presented in optimized packaging. Mainly BtoC via its website, Aparté also has its own BtoB network with numerous retailers and a partner store selling its creations in La Rochelle.
The Aparté Puzzle offer appeals to a diverse customer base, particularly women with a passion for leisure activities, including a persona like Caroline from Paris. Caroline, a young urban professional, finds puzzles a relaxing escape from her hectic daily routine. As she seeks to cultivate her well-being consciously, she appreciates this artistic and eco-responsible approach.


Maxime Vachon, Fondateur de la marque Aparté

Needs and challenges

Prior to adopting the Dokey software, Maxime had no expertise in SEO, and found it difficult to grasp the underlying logic and its practical application. He needed to establish a more elaborate strategic plan and implement concrete actions. The aim was to effectively restructure the site, increase organic visibility through a well-defined SEO strategy, and thus diversify traffic sources. Using Dokey proved to be a decisive step in the quest for a deeper understanding of the mechanics of SEO, providing Maxime with the tools to implement a robust SEO strategy, created and tailored by the Dokey team, to improve site performance and drive sales more consistently and predictably.

Using Dokey

Thanks to the Dokey tool, he was able to transform his approach to online copywriting. Before discovering this tool, he had no particular knowledge or comfort in content creation. However, with the help of Dokey, he found a clear path to follow. This SEO copywriting tool not only enabled him to write his blog posts with ease, but also to understand the complex logic of SEO copywriting. As a result, he was able to optimize his content for search engines, significantly improving the visibility of his blog online.

The results

The results achieved by using the Dokey tool were truly spectacular for this company. By making judicious use of the SEO features, the figures literally exploded, reaching organic growth twice that of November, and this without resorting to paid advertising. Monthly organic traffic soared by a remarkable +2,466% in 7 months. In addition, the site's online visibility increased considerably, with + 513% of keywords positioned.


"The Dokey tool is a real help when it comes to copywriting, especially with the suggestion of keywords and their occurrences to include in the copy. The scoring is highly motivating, and the comparison with the scores of competing sites is very stimulating. What's more, being able to quickly spot keywords repeated too many times is a huge time-saver."