x10 organic keywords in 12 months

Marketing Director

Claire Cueugniet

Manager

e2Time.com

e2Time.com is a reference SAAS software in Time and Activity Management (TAM) aiming at automating and simplifying HR tasks including

One of the great strengths of the e2Time.com offer is its ability to adapt to the multiple HR rules specific to each company and business.

“Before Dokey, I was already using positioning analysis and monitoring tools such as Ranxplorer, Hubspot or YoastSEO, but they didn't give me precise suggestions for writing content.


When I redesigned the website, I did not necessarily bet on the right keywords at the beginning, as they were either too competitive or not or not searched enough. I was able to rectify this with Dokey.”

"We started using Dokey exactly 1 year ago, in March 2022, to help us in writing articles.

 to be positioned in the TOP 3 of the Google SERP; but also more competitive keywords for my product pages, since we are positioned on a very competitive market. For example, for the keywords "presence management" or "time management" the work will be more complex, and this is where the the use of Dokey is very relevant and effective.


The scoring feature is also very addictive and pushes us to go further. It also provides a kind of motivation and competitive spirit."

“We especially saw a big difference in terms of traffic and the number of keywords referenced in the TOP 50: we went from 200 to 2000 keywords in the top 50!

On the TOP 3 it was a bit more work due to our very competitive positioning, but we still managed to position ourselves on 28 keywords in the top 3!

reduce our Google Ads budget while increasing our conversions

“Sometimes it feels like you've followed all the SEO codes and you don't necessarily know how to do it better. Thanks to the use of Dokey, I was able to go further and better understand how SEO copywriting works.”

How did e2Time.com achieve a x10 organic keyword gain in 12 months?

x80 in number of impressions

Head of R&D

Arnaud Bernard

Phytocea

Phytocea is a start-up supported by the incubator of the city of Paris and BPI France which develops and markets 

The offer aims to meet specific health needs. It is targeted at a wide audience: senior citizens, young people, high-level athletes, and many more.

Their range, which is regularly expanded, extends from nutri-cosmetics (dietary supplements for nails and hair), to dietary supplements for the eyes, including supplements for menstrual pain.

We met with Arnaud, head of R&D. One of the aspects of his activities is also the management of the informative content intended for the customer (the blog being part of it).

The phytocea.com site had little natural traffic, few displays in the google SERP and had to rely mostly on SEA.

The site was obviously not properly optimized and was placed on very few keywords.

Before Dokey, the Phytocea team was using simple SEO analysis tools and the Search Console. In order to optimize the site, they used these tools, giving interesting information on the technical side but not much help to write relevant and optimized content.

“We benefited from a trial offer in May 2022 which convinced us. It was relatively easy to learn and the benefits of the tool for content writing were immediately visible. After this first experience, we decided to use Dokey to optimize our content writing.

Dokey makes writing SEO optimized text much easier. The analysis of the keywords to be placed in the text and the help in writing the structure of the text are the most useful functions and allow a real optimization of the text for SEO.”

“Dokey saves time on competitor content analysis and keyword placement.

We have implemented several actions in spring 2022, including writing with the help of Dokey. Before the implementation of these actions we had only a few keywords placed: about 200 on April 1, 2022, none of them in the top 3.

2200 keywords with 200 keywords in the top 10!

We have multiplied our impressions in the SERP by 80 with the same trend for our organic traffic.

On the other hand, in terms of time saving, Dokey allows a precise analysis of competitors but also of keywords and especially of the quantity of keywords to put in each article.”

How Phytocea multiply its number of impressions by 80?

+2200 keywords in 3 months

Founder & Artistic Director

Virginie Radice

Anahide Saint-André

Founded in 2012, Anahide Saint André is a French high-end ready-to-wear brand that revisits Japanese IKI aesthetic codes.

The atelier, based in the Paris region, offers a luxurious, responsible and ethical wardrobe.

In June 2022, Anahide Saint André noticed that despite its marketing strategy (social networks, work on its web page and its communication) as well as the monumental work on the redesign of its website, the company was not able to generate traffic and did not attract more visitors to its site.

"The friendly support of the team and the intuitive nature of the tool allowed us to get to grips with Dokey very quickly. With a clear roadmap, we were able to quickly set up the internal organization to reach our objectives without penalizing other activities.

We started working with Dokey in March 2022:

The team proposed a solid content strategy based on the brand's 

, which they studied based on our DNA but also by studying the target and the competition.

In parallel, our team was trained to use Dokey. We first spent our time optimizing existing content: this is an interesting part, because it quickly made us understand the impact of an optimized content compared to a content developed with a few unfortunate keywords slipped into the text.

Then, guided by the semantic cocoon, we established the editorial line with the Dokey team and the writing schedule.


We started to publish regularly the content related to this strategy at the beginning of June 2022.

It's a process that requires a certain discipline, but particularly paying off with a 

, and a growing number of relevant keywords in the top 3 and 10. "


When Anahide Saint André started using Dokey, they had almost no traffic on their site with only a few visits per month. It is now positioned on more than 

 each month on the web page.

In the space of only 

 of using Dokey mainly for the writing and optimization of her content, Anahide Saint André has managed to position herself on 

Of the 24 keywords on the 1st page of Google, 

, including 3 words in the top 3, which is an undeniable advantage over another competitor's site.

"All of these results are attributable to the work provided in writing high-performance content."

“In terms of time saving, the work of structuring the articles (i.e. Meta title, meta description and tags) is done in a flash. Then we work on the descriptive content according to the messages we wish to develop and guided by the suggested keywords. I would say that for an article, we have divided by two or even three, the writing time. Which ironically allows us to write more content and get better SEO.

In terms of traffic, we are seeing a growth in search traffic, but also more qualified traffic and a rise in our conversion rates. In addition, the number of contacts for custom appointments has tripled thanks to SEO.”

Ateliers de la marque Anahide Saint André

How did Anahide Saint-André position herself on 2200 keywords in 3 months?

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