+ 99% SEO traffic in one year on non-branded products
+371% of sales by value from SEO
+15% increase in the number of keywords in the Top 3
According to a Toluna study, 75% of French people don't moisturize enough. This problem is far from negligible. Dehydration can lead to a number of symptoms, some of them serious: fatigue, headaches, dizziness, reduced concentration and productivity, digestive problems, and so on. Hydratis is the adventure of two French entrepreneurs: Jérémy Boué and Théo Heude, who became interested in the subject of hydration and its importance on health and well-being. Launched in 2019, the brand specializing in body hydration produces and markets effervescent lozenges to be dissolved in water, made up of minerals and trace elements. Essential in the rehydration process, they enable the body to absorb water more quickly and efficiently. The Hydratis range currently comprises eight flavors with natural aromas and no preservatives or colorants. The company stands out for its scientific expertise, provided by Sarah Orion with the help of her team, Scientific Manager, who is responsible for product formulation and informative content published on the Hydratis blog. The brand is present on its website and in over 6,000 pharmacies in France and elsewhere in the world (Malta, Belgium, Switzerland and Luxembourg).
Manager
Sarah Orion, Science Manager
CHALLENGES AND NEEDS
Prior to working with Dokey, Hydratis already had solid expertise in writing blog articles. However, in an ever-changing digital environment, the company needed to fine-tune its keyword strategy to further improve its search engine positioning. The arrival of Dokey made it possible to make these adjustments, boosting the visibility and impact of content.
USE OF DOKEY
In October 2023, Hydratis integrated Dokey to improve its SEO performance, particularly in the writing of blog articles with a strong scientific connotation. Dokey's support transformed the company's content strategy, with regular reviews, a detailed action plan and rigorous monitoring of SEO performance. Dokey also enabled Sarah and her team to write optimized articles, despite having no previous experience of SEO.
RESULTS
Since implementing Dokey, Hydratis' results have risen spectacularly:
SEO traffic: the site recorded a 319% increase in SEO traffic in one year, from 17,000 visitors in August 2023 to 71,200 in August 2024, with a +99% increase in its non-branded traffic and +427% in its brand name-related traffic.
SEO positioning: the number of keywords in Google's Top 3 rose from 143 to 164 (+15%) in just one month (July-August 2024). Keywords positioned in positions 4 to 10 also increased, from 246 to 289 (+18%).
Blog performance: Hydratis blog posts saw an improvement in their SEO performance, with a 33% increase in keywords in Google's Top 3 and a 30% increase in keywords in positions 4-10 between May and August 2024.
TESTIMONIAL
"Dokey's support was extremely comprehensive. Each report was filled with detailed figures that enabled us to track our progress. Thanks to this tool, we were able to optimize our blog posts with a high SEO score, even without prior expertise. Dokey makes SEO accessible to everyone and has simplified our work considerably." Sarah Orion, Scientific Manager
