+823 keywords positioned in the TOP 3, including 207 in first position!
+1 918 keywords positioned in the TOP 10
+12 590 keywords in 2 years
Founded three years ago, Geoplanete is an e-commerce company specializing in the sale of renewable energy equipment, with a wide range of products including heat pumps, thermodynamic water heaters and water softeners. The company offers competitively priced equipment, mainly for private customers, in France, Belgium and the Netherlands. Geoplanete enables its customers to save money by installing the products themselves, while also offering a support service for installation start-up via a partnership with Engie Home Services.
The company relies solely on its website for sales, with no physical store - an approach that sometimes surprises some customers, but enables Geoplanete to offer greater responsiveness. Customer acquisition relies heavily on SEO and Google Ads campaigns, notably via Google Shopping and Idealo for the most popular products.
Co-founder
Théobald Chatelier, Co-founder
CHALLENGES AND NEEDS
Before discovering Dokey, Geoplanete was approaching SEO with the means at its disposal, writing articles and testing various approaches. However, the company felt the need to further structure its efforts to maximize their impact and improve their online visibility. Without a defined framework to guide content strategy, it was difficult to know which actions would be most effective for SEO.
Geoplanete was therefore looking for a tool that would enable them to structure their efforts more strategically, while simplifying the content creation process. The aim was to improve their SEO performance and boost their organic traffic, without having to master overly complex techniques or spend long hours training their team.
USE OF DOKEY
Thanks to the Dokey tool, Geoplanete has radically changed its approach to SEO copywriting. Dokey offered a simple and intuitive solution for structuring content creation, based on relevant keywords and performance scoring. The team was able to produce optimized articles, while following the tool's recommendations for content length and keyword hits. This system helped Geoplanete to remain focused on key themes, while maximizing the SEO potential of each publication.
Margaux, a journalist by training, quickly got to grips with the tool, despite her limited knowledge of SEO. Thanks to Dokey, she was able to optimize articles more effectively, achieving high scores on the SEO performance scale offered by the tool. Dokey also enabled Geoplanete to streamline its internal linking efforts, intelligently linking blog posts to business pages, which reinforced the impact of their SEO strategy.
RESULTS
The results obtained thanks to Dokey have been impressive. Since May 2022, Geoplanete has seen a remarkable evolution of its keywords:
- +823 keywords positioned in the TOP 3, including 207 in first position
- +1 918 keywords positioned in the TOP 10
- +1 998 keywords positioned in the TOP 20
A total of +12 590 keywords positioned in two years
In terms of conversion, almost 67.8% of sales are now generated by SEO. This figure is all the more crucial for Geoplanete as the company operates on relatively low margins. Thanks to the ramp-up in natural search engine optimization, Geoplanete was able to increase its sales by 25% over one year, with a predominant SEO impact.
TESTIMONIAL
"The Dokey tool has enabled us to considerably reduce our mental load and structure our SEO efforts. It doesn't just save time, it also gives us peace of mind. Thanks to Dokey, we have a clear vision of what we need to do, and we know we're on the right track. The feature that has helped me the most is the management of keywords and content length. This has enabled us to stay on track and produce really relevant articles." Théobald Chatelier
